
With a truly independent proposition, you will receive an outstanding service achievable by an industry recognised ‘Best Advice Network’
Our Experience
“Wealth planning is personal. It requires a tailored approach. Our clients and their aspirations are principle in all of our decisions”

“Wealth planning is personal. It requires a tailored approach. Our clients and their aspirations are principle in all of our decisions”

Vision is a progressive and forward-thinking company which means that in these new economic and regulatory times we are ardent in providing you with the confidence and support you need for financial planning peace of mind.
We are committed to being totally independent, which gives you the ideal environment to receive the best service when it comes to financial planning, helping you achieve and protect the lifestyle you have in mind.
Our Advisers work with you to focus on all aspects of wealth management, lending requirements, protection needs and specialist financial planning advice for your future. Our business is built upon the evolving relationship we have with our clients, and these are some of the benefits you can expect from Vision as part of the service.
- ▪ A committed independent financial adviser who works with you to offer transparent and tailored advice with direct access when and how you need it
- ▪ A dynamic, passionate and growing company with a nationwide team of financial advisers
- ▪ We are an award winning business that offers traditional values but forward thinking in a modern industry
- ▪ Credibility as an established respected company driven by professionalism
- ▪ Choice of the level of service you would like from us by taking the time to understand you and your individual needs
- ▪ Our ethics are to work with highly trusted and professional associates
- ▪ A strong administration support team based in our head office
- ▪ And our aim is to be big enough to matter yet still small enough to care for each and every client

Success is achieved through
We
are






*Funds under Advice value as of March 2025.
Consistently Award Winning






Consistently Award Winning






Our Services
Independent Financial Advice
As the financial landscape evolves, people's financial needs become more complex and sophisticated.
Our main goal is to provide the ideal home for our highly experienced independent advisers, where they can be certain that they have access to the best support and resources our network has to offer, allowing them to focus on what matters most: serving the best interests of their customers.

*The future value of investments can fall as well as rise and future growth is not guaranteed
Bespoke Technology
We believe that wealth planning requires a personal and tailored approach. For the same reason, we have created our own bespoke back office system to manage all aspects of the financial advice process which allow access by all parties at different levels of the Advice process.
Our small powerhouse team of IT professionals are always on hand to guide you through our comprehensive suite of bespoke technology solutions. Having created an intelligent back-office system with an adviser-centred approach, their focus is never off the ball as they continue to strive for further cutting-edge advances.

Vision Investment Portal
There is no such thing as a one-size-fits-all solution. We provide you with access to some of the most trusted investment providers, whom we are proud to have on our panel as strategic partners. Our VIP Committee of highly experienced industry experts are dedicated to building and growing this valued relationship on the foundations of transparency, trust, and integrity, with a shared goal of consistently offering you with the highest quality investment offering that will support your unique client base.

Vision Adviser Review Service (VARS)
VARS is a specially trained team of report writers who can complete your pre-review preparatory work and write your post-review letters.
Our highly skilled team of report writers are committed to driving efficiency and effective workflow so you can focus on writing new business and reaching your business goals. Instant access to internal systems and intelligent bespoke technology, gives this talented team the upper hand over any external support in completing your pre and post review letters.

Client services support
Our award-winning client services team are focused on implementing best practices built on trusted and collaborative relationships. They love connecting with our advisers and championing our core values through their everyday actions, taking pride in achieving a resolution to every query that comes their way.

Positive Compliance support
You deserve peace of mind. Our dedicated team of compliance professionals are there to give you the confidence and support for you to successfully grow your business while navigating unavoidable regulatory challenges. A robust compliance framework combined with passion, commitment and industry experience will guarantee you the security to future proof your business with confidence.

Dedicated supervisory teams
Going independent may appear to be an overwhelming task, with new technology and processes to choose from. Our dedicated team of industry experts are committed to taking the ‘complicated’ out of the process, supporting and guiding you from preparation to execution, so you can succeed as a thriving entrepreneur.

Acquisition and succession planning
We know you love your job. Helping your clients achieve their desired financial goals leaves little time for you to pursue your own. Our team of experienced professionals understands how to transition your business and support you in achieving your desired goals through a fully transparent process that includes all the necessary steps to create new opportunities for you and your clients with confidence.
Our Executives

Paul Sweaton
Paul Sweaton
Executive Chair
Against the backdrop of the 2008 financial crisis, Paul co-founded Vision IFP. His courage and conviction laid the foundations for what is today a highly esteemed, award-winning national adviser network. His ambition and entrepreneurial spirit rapidly developed during his career with a global banking organisation, achieving the highest accolade as the UK’s leading Independent Financial Adviser, in recognition of his outstanding credibility built on long term relationships based on trust and results driven success.
Under his leadership, Vision IFP can proudly boast more than £4 Billion in funds under advice, a remarkable achievement for a national network firm of any size. It’s no surprise Paul continued to pick up multiple awards over his 25 years in the financial services industry such as Entrepreneur of the Year and Business Leader of the Year.
Having served as the firms Chief Executive from its inception in 2008 through to 2024, Paul is now responsible for the strategic direction of Vision IFP as Executive Chairman.

Zoe King
Zoe King
Chief Executive Officer
Zoe joined Vision IFP during its critical formative years and soon established herself as a key player in shaping and growing the business to the success it is today. Her industry service spanning over three decades secured the footing for her well-developed understanding of advisers’ requirements in terms of support, goals and objectives. Her carefully considered advice and commitment to seeing Vision’s independent adviser firms reach their business ambitions, has earned her the respect from her peers and colleagues.
As Chief Executive Officer, Zoe has a seat on both the Vision IFP and Vision Investment Portal Boards, where she is not afraid to challenge or draw on her extensive industry knowledge to steer the business further forward. Her responsibilities continue as holder of a Senior Management function for Vision, with the FCA. Zoe’s drive to connect the day-to-day functions between Compliance and Operations ensures the needs of clients, the business and its’ community of Independent Financial Advisers are met with passion, dedication and good humour.

Richard Jones
Richard Jones
Head of Compliance
With over three commendable decades in the compliance consultancy industry, Richard’s accomplished knowledge played a pivotal role in the early developing years of Vision IFP. His compliance expertise formed the foundations to what is today a comprehensive compliance framework that successfully serves a range of solutions for Vision’s Independent financial advisers, protecting their business and their clients from complicated regulatory moments of change.
Sitting on both the Compliance and Executive Committees, Richard gives analytical insight to help navigate today’s unavoidable regulatory challenges to allow for further successful growth. With integrity, professionalism and passion, Richard leads his small but highly dedicated team to deliver first class support through a culture of positive compliance.

Ian Gagg
Ian Gagg
Chief of Staff
Ian’s expert knowledge and experience across the retail, high net worth and commercial sectors were formed during his exceptionally successful career in a global banking institution. His comprehensive understanding of our Independent adviser’s unique business models, is the driver of his commitment to empower his team of industry professionals with the tools to support the adviser network. Whether the pursuit is growth, efficiency or seamless succession planning, his mission is to successfully execute their desired outcomes.
Holding a seat on both the Compliance and Executive Committees, Ian seizes the opportunity to advocate for services and solutions from an adviser-centered approach. His determination and infectious positivity add to his reputation for putting the goals of the network first. A real peoples person, Ian is devoted to establishing strong and long-lasting relationships built on trust and confidence.

Phil Towner
Phil Towner
Head of Wealth
Phil Towner is Head of Wealth at Vision Independent Financial Planning, where he leads the strategic development and growth of the firm’s wealth management proposition. With a strong background in financial services and leadership roles across the sector, Phil brings a wealth of experience to the role, having previously held senior positions in larger organisations before joining Vision.
Since joining the business, Phil has played a key role in supporting advisers and regional teams, with a focus on driving growth, enhancing the client experience, and maintaining the highest standards of regulatory oversight. His promotion to Head of Wealth reflects both his deep understanding of the advice landscape and his ability to deliver results through collaboration, innovation, and a clear strategic vision.
Phil is passionate about helping advisers grow their businesses sustainably, and is committed to ensuring Vision remains a leading destination for high-quality financial planners.

Jenifer Hall
Jenifer Hall
Head of Operations
Jenifer Hall leads Vision’s operational strategy and delivery, ensuring the seamless execution of core business functions across the network. With over 10 years of service at Vision, she brings deep institutional knowledge and a proven track record in network support and risk oversight.
Jenifer plays a pivotal role in maintaining operational resilience, driving process improvements, and supporting adviser services across the business. As chair of the Continuous Improvement Committee, she is instrumental in coordinating cross-departmental initiatives that enhance service quality and efficiency.
She also contributes to Vision’s cultural and people-focused initiatives, including her role as an internal contact for the Vision CARE programme, reflecting her dedication to fostering a supportive and inclusive workplace.
Her leadership is defined by a collaborative approach, attention to detail, and a commitment to upholding Vision’s high standards of operational excellence.

Sam Fidock
Sam Fidock
Head of IT
Sam joined Vision in 2012, rising through the ranks, he was appointed Head of IT in 2024.
In his role, Sam oversees all areas of technology, including software development, cyber security, and IT operations – building an award-winning team that have set new standards of excellence within the financial services sector. His leadership combines deep technical expertise with a clear understanding of how technology fuels business growth, resilience, and an exceptional client experience.
Under Sam’s leadership, Vision has undergone a remarkable transformation. What began as a business with minimal IT infrastructure has evolved into a tech-enabled firm with an fully bespoke CRM system, Client App, and a fully integrated Client Portal. He has been instrumental in defining Vision’s IT strategy and leading complex change management initiatives that have reshaped how the company supports its advisers and clients.
Beyond his technical achievements, Sam is passionate about developing people. He fosters a culture of empowerment through training, mentoring, and a belief in using technology as a tool to enable – not replace – human potential.
With a proven ability to execute at scale, Sam blends visionary thinking with hands-on leadership. In an industry where execution is everything, his consistent delivery and strategic foresight have earned him a reputation as a trusted, forward-thinking leader.

Jake Edwards
Jake Edwards
Head of Finance and Accounts
Jake is the Head of Finance and Accounts at Vision.

Craig Richards
Craig Richards
Head of VIP
Craig Richards is Head of VIP (Vision Investment Portal) at Vision Independent Financial Planning, where he leads the strategic development and oversight of Vision’s investment proposition. With over 30 years of experience in financial services, Craig has held senior roles in private client advice and supervision within global banking institutions in London’s City and West End.
Since joining Vision in 2016, Craig has been instrumental in building and supporting a team of high-performing advisers. He has served on the Vision Investment Portal Committee since 2020 and has led due diligence on specialist tax products and services. His leadership has helped shape the delivery of market-leading performance data and enhanced the quality of client portfolio reporting.
Known for his attention to detail and collaborative approach, Craig is a driving force behind continuous improvement across the VIP platform and its panel of partner firms. His deep technical knowledge and commitment to excellence make him a trusted figure within the business and beyond
Literature & Insights
These financial guides are for general use only and specific advice should be taken before acting on any suggestions made.
For further impartial money guidance please visit MoneyHelper, backed by the UK government: moneyhelper.org.uk.
Hear what our appointed representatives have to say
Testimonials

Paul Sweaton
Executive Chair

Ravi Ruparel
RR Wealth Management Ltd
“I always hoped to run my own business and for many years in an employed Financial Adviser role, I never knew how that would be possible. Vision made that transition seamless by providing support above and beyond anything I’ve experienced in the industry before.”

Reshma Patel
H2N Wealth Management Limited
“Working with and joining the Vision network was very straightforward and simple. I felt supported in my every move from an employee to a self-employed business owner. I have never felt so passionate and happier in my career. I love being my own boss, and the flexibility that comes with this. I’ve finally achieved the work / life balance I’ve always desired.”

Simon Field
Valere Wealth Management Limited
“I have found the move from a comfortable employed role to self-employed a lot smoother than I imagined. There was a lot of support from many other advisers within the network. I really feel like everyone is on your side and willing you to succeed. I have a great work/life balance, spending a lot more time with the family. I would recommend that any advisers thinking about joining to go for it and take that leap of faith.”

Victoria Toan
VJT Wealth Management Ltd
“Right from the start I knew Vision was a great fit for me. They are friendly, supportive, all working in the same direction. I love the autonomy of being able to run my business my way and also being able to decide on my work /life balance. This has been life changing!”

Justin Garratt
Just Wealth Management Ltd

Kath Atkin-Bowdler
Kath Atkin-Bowdler Financial Services Ltd
“Making the decision to leave HSBC was not easy – I was walking away from a salary, job security, friends and colleagues to name a few BUT, it was 100% the correct decision. Six years on, I love being my own boss and have built up a really good business. I now employ an assistant and continue to grow my client base. ”